Now why does an actress do an item song? She may theorise it and talk academically about it. So today, the item song is only because we are no longer in the film industry, but in the "entertainment industry", which includes events, endorsements, TV and award shows, among others. There was a lot of money at filmmakers' disposal so they started including songs.That was done purely for commercial reasons and became the structure of Bollywood. When we say Bollywood makes arbitrary films and that, in the decades gone by, it has made a certain kind of cinema, it's because this was the time when music companies came into being. But have they taken away from the art of cinema and depiction of women? Two filmmakers debate. Laila, Chikni Chameli, Munni, Sheila, Jalebi Bai – item songs dominate our national consciousness.
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